News | Christie Partners with Shanghai International Film Festival for 7th Consecutive Year with Screening of Opening and Closing Films | Christie | Advanced Sound & Communication

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Christie Partners with Shanghai International Film Festival for 7th Consecutive Year with Screening of Opening and Closing Films
Posted on Monday, June 15, 2015
Christie 4K cinema projector screens Hong Kong director Derek Yee’s I Am Somebody at the opening, and China-Russian co-production Ballet in the Flames of War at the closing

SHANGHAI – (June 15, 2015) – Christie®, a world leader in advanced cinema technologies and visual displays, is proud to serve as the exclusive digital projection partner for the 18th Shanghai International Film Festival (SIFF) for the seventh consecutive year.

The Christie Solaria CP4230 DLP® 4K Digital Cinema Projector is once again bestowed with the honor of screening the opening and closing films at this prestigious event, which takes place from June 13-21, 2015. Known as China’s only non-specialized competitive international film festival accredited by the Paris-based Fédération Internationale des Associations de Producteurs de Films (FIAPF), the festival kicked off in style with the screening of veteran Hong Kong director Derek Yee’s new film, I Am Somebody, while China-Russian co-production Ballet in the Flames of War will close the event.

Shot on location at Zhejiang Hengdian World Studios, I Am Somebody is a comedy about the lives of extras working at China's largest film studio. The film is self-financed by Yee and stars unknowns but has numerous star cameos, including renowned celebrities Daniel Wu and Anita Yuen. On the other hand, closing film Ballet in the Flames of War is a romance set during the Second World War. Directed by China’s Yachun Dong and Russia’s Nikita Mikhalkov, the film opened the Chinese Film Festival in Moscow last month.

Lin Yu, vice president, Christie Asia Pacific, said, “Christie is honored to present this premium movie-screening experience to all the guests at this year’s SIFF. With over 85 years of experience in the movie industry, Christie’s digital cinema projectors have achieved illustrious success in the entertainment industry. Every year, the best film professionals around the world gather in Shanghai for this dazzling event and we are delighted to be associated with the SIFF, which is one of the most prominent film festivals in the world.”

Besides screening the spectacular opening and closing films, Christie completed the installation of Asia’s first 6-Primary (6P) laser projection system in Hall 1 of the prestigious Shanghai Film Art Centerfor movie screenings during the film festival. Anchored by the Christie Freedom® laser illumination system, audiences are able to get the best 3D movie-viewing experience on the 23-meter Oriental Mega Screen with incredible brightness, wider color gamut and astounding contrast. Christie’s 6P laser projectors provide industry-leading brightness of up to 60,000 lumens per projector head, and offer vastly improved 3D light levels, image uniformity, viewing comfort, and an enhanced sense of immersion.


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