SHANGHAI – (June 14, 2016) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is showcasing a range of innovative digital applications and experiences that are ideal for location-based entertainment at the Asian Attractions Expo 2016, taking place at the Shanghai New International Expo Center, June 14-16.
At booth no. 1182, visitors can learn more about how unique forms of visual technologies are designed and deployed by entertainment designers, operators and owners to create the most exciting experiences of the future. They can also interact with digital specialists from Christie 360, a highly specialized team dedicated to creating high-impact experiential media and interactive multiplatform applications suited for location-based entertainment venues such as theme parks, museums and tourist attractions.
“Christie has evolved from its roots as a pure engineering and product-driven organization to one that delivers large-scale visual experiences. We possess the technology and expertise to help industry partners and clients define digital media strategies and deliver next-generation installations that deliver superior ROI,” said Denys Lavigne, Senior Director, Global Christie 360. “From 3D mapping on art, interactive architectural media and VR applications, we look forward to demonstrating how Christie’s visual technologies, combined with creativity and innovation, can lead to new trends that enhance the visitor experience at large-scale venues.”
Since its inception, Christie 360 has worked on projects around the world and pushed the boundaries in how branded digital media can be used in different type of environments. These include a spectacular projection mapping on glass art in collaboration with renowned glass artist Dale Chihuly for Barneys New York, a large gesture interactive video wall for Gateway Cascades Casino in Canada, and an immersive corridor & experiential hub for cinema operator Cinemaxx in Indonesia.
“Christie has the capability and solutions to deliver powerful visual experiences. Our avant-garde showcase developed by Christie 360 at this year’s Asian Attractions Expo is a case in point,” commented Jason Pei, Deputy General Manager, Christie China. “From smaller-scale events and environments to large venues, shows and attractions, our reliable end-to-end solutions and services are well placed to ignite visitors’ senses, assist entertainment destinations to draw repeat visitors and entice new guests.”
Lin Yu, Vice President, Christie Asia Pacific, added, “Our participation in the Asian Attractions Expo is both timely and essential, given that major theme park openings and rising investment will continue to drive the market over the next five years and annual attendance is anticipated to reach 540 million in 2019. With our strong R&D culture and a history of innovation, we are well-positioned to leverage on the rapid growth of this industry by constantly pushing the boundaries of visual technologies to help our partners create and deliver the world’s best shared experiences.”
Christie MicroTiles making an impact at the Show
Over at Falcon’s Treehouse’s and the Themed Entertainment Association’s (TEA) booths at No. 1414 and No. 2176 respectively, Christie is featuring an array of its award-winning Christie® MicroTiles® – the ultimate digital canvas for delivering amazing image quality, and vibrant, true-to-life colors in almost any shape and size. Arranged in a 50-unit configuration at Falcon’s Treehouse’s booth, and a four tall and six wide array at the TEA booth, Christie MicroTiles display a variety of highly engaging content that captivate visitors and turn heads.
Renowned for their ability to maintain color depth, high contrast and high brightness at 3200K color temperature, Christie MicroTiles deliver ultra-high resolution images and lifelike colors in a variety of entertainment applications.
Organized by the International Association of Amusement Parks and Attractions (IAAPA), the annual Asian Attractions Expo is the region’s premier global conference and trade show for the attractions industry. An estimated 7,000 industry professionals from 65 countries are expected to take part in the event, with a trade show floor showcasing products and services from more than 300 companies across all sectors in the attractions realm.