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Christie continues partnership with Big Cine Expo
Posted on Sunday, August 14, 2022
Christie continues partnership with Big Cine Expo

CHENNAI, India – Christie® is proud to announce that it is the official projection partner for Big Cine Expo 2022, billed as the only convention and tradeshow for the single screen, multiplex, malls and the theatrical distribution industry in India.

Taking place at Chennai Trade Centre from August 16-17 after a two-year hiatus due to the COVID-19 pandemic, the highly anticipated event brings together industry players from across the country and serves as the ideal platform for discovery, collaboration and networking for the cinema exhibition industry in India.

Christie has been a strong supporter of Big Cine Expo since its inception in 2016. As the event's official projection partner, Christie will make available the latest cinema technologies and industry-leading solutions that help cinema chains and theater owners draw crowds and maximize box-office returns.

"It's a great pleasure for us to join forces with Christie once again at our annual convention to showcase the best content that Indian cinema has to offer," said Raghavendra T, director, Big Cine Expo. "Christie is synonymous with cutting-edge cinema projection technologies and its participation over the years has been instrumental in the growth and development of Big Cine Expo to what it is today – a forward-looking and value-added platform that offers enormous prospects and opportunities for members of the cinema exhibition industry in terms of products and services, as well as sharing of industry knowledge."

Kanwal Brar, director of sales for India, Cinema, Christie, added, "We are delighted to continue our association with Big Cine Expo, which has grown in scale and stature over the years. As India's cinema exhibition industry continues with a 'V-shaped' recovery post-COVID-19, there is a renewed appetite for technical knowhow and equipment, particularly in the entertainment sector. With over nine decades of expertise in cinema, Christie is well positioned to meet the requirements of Indian filmmakers, production houses, exhibitors and audiences to deliver epic cinematic experiences."

Delegates of Big Cine Expo can look forward to experiencing spectacular visuals presented by Christie's RGB pure laser cinema projection system equipped with Real|Laser™ illumination technology. Since their official launch, Christie's Real|Laser family of cinema projectors have been embraced by exhibitors around the world to replace aging Series 1 and Series 2 systems.

Christie Real|Laser achieves breakthroughs in brightness, color reproduction, image uniformity, contrast, and operational lifetime. The result is an incredibly efficient, performance-driven light source that drastically out-performs any other cinema illumination platform. It is the only laser technology to offer brightness levels above DCI standards throughout its natural life.

Christie has a long-standing commitment to the film industry and is credited with introducing digital projection technologies that set the stage for the modern movie theatre. Christie has also consistently served as the projection partner for renowned film festivals around the world, including the Cannes Film Festival, Shanghai International Film Festival, and the Toronto International Film Festival.

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