LOS ALAMITOS, Calif. – July 11, 2023 – Epson today announced it has reached a settlement with Wemax (an Amazon Selling Partner) for its recent lawsuit highlighting deceptive advertising practices. Under the terms of the settlement, Wemax agreed to correct the brightness specification for its Wemax Nova projector worldwide from the previously misstated 2,100 Lumens to 1,300 Lumens.

The initial complaint was made as part of Epson's efforts to ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions. The corrected specification is an accurate brightness claim that benefits consumers, the retail channel, and the larger industry.

"Virtually every important consumer good or service is graded or measured by standards. From recognized standards for vehicle manufacturing and safety to electronics performance ratings and food quality ratings, standards help ensure product accuracy and honesty for consumers," said Mike Isgrig, vice president, consumer sales and marketing, Epson America. "The actions of Wemax to correct lumens claims according to industry measurement standards helps consumers know what to expect in projector performance. The consistent use of standardized metrics ultimately impacts the entire marketplace positively, ensuring consumers have the right projector for their viewing needs."

Epson cautions shoppers to be wary of misleading metrics listed as "Lux," "LED lumens" or "Lamp Brightness" that fail to follow standardized methodology and therefore materially impacts a consumer's ability to compare performance of projectors especially when shopping Amazon and other online marketplaces. Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector color brightness and white brightness separately are defined. The ISO standard that defines projector measurement methodology is ISO21118:2020. When these standards are followed, there is zero ambiguity regarding how projectors are to be properly measured and compared.